It was 1996: a postage stamp was $.32 and a gallon of gas $1.20. “Independence Day” topped the box office. The Macarena swept the dance floor and The Runaway Jury sat atop the best seller list. And, in West Chester, Pennsylvania, a small public relations firm – a.s.a.p.r. – was born.
“Being an entrepreneur has been the most amazing, occasionally terrifying and always gratifying experience,” said Robbie Tarpley Raffish, CEO. “a.s.a.p.r. launched from a tiny home office. Over the years we’ve grown and adapted, expanding the team and incorporating branding and marketing, traditional and new media. I am extremely grateful for the support of our clients and contractor partners who have allowed our unique approach to integrated marketing to thrive.”
In celebration of the milestone, the agency has updated its logo with a splash of blue. It features a bold “20th” that merges with the logo’s signature yellow and creates a green transition. The logo, original created by Cheryl Nemazie of Studio C and updated for the anniversary by Debi Rus of Rus Design, is representative of the agency’s approach to work.
“We’re creative, strategic and targeted with more than a dash of fun thrown in,” said Raffish. “We look forward to a year-long celebration with a ‘throw-back’ review of past work and a look forward to many new assignments.”
a.s.a.p.r. is dedicated to delivering each client’s most important messages to their target audiences using the optimum platforms at ideal times. Services include re/branding, PR, web and social media, product launches and traditional advertising. Current and recent clients include Allen Harim, Building Q, Comic Images, DHIN, Liberty Property Trust, Main Street Gym, McCready Hospital, Peninsula Home Care and both the Somerset and Wicomico county health departments.
The agency relocated to Salisbury in 2001. In 2011, the company introduced the a.s.a.p.r. Creative Suite – the umbrella organization for its contractors. In 2015 the company expanded into a larger office in the Gallery Building in downtown Salisbury, opening a business incubator for the Creative Suite. That same year Clay Tarpley rejoined the business as vice president of operations.